Salt n Pepper delivers comprehensive consultancy and contract chef services designed to optimise and grow hospitality businesses. Our expertise spans kitchen operations, business modernisation, menu development, and scalable strategies tailored to restaurants, bars, hotels, and catering companies.
Kitchen Consultation & Modernisation
We analyse kitchen workflows, equipment use, and operational efficiency to improve productivity and reduce costs. Our kitchen consultation services identify bottlenecks and provide actionable recommendations for modernising facilities to meet today’s fast-paced hospitality demands. This includes technology integration, layout optimisation, and compliance with hygiene and safety standards.
Business Consultancy & Development
Our business consultancy services help hospitality operators align strategy with operational execution. We specialise in business development that increases profitability and scalability—whether you operate a fast casual restaurant, bar, hotel, or catering business. We focus on finance & strategy, market research, and operational audits to deliver clear pathways for growth.
Menu Development & Engineering
Effective menus are essential to customer satisfaction and business success. We offer menu development and menu engineering services that balance creativity with commercial viability. Through careful analysis of food costs, customer preferences, and operational capacity, we create menus designed to maximise margins while maintaining quality and brand integrity.
Concept Creation & Brand Design
Launching or refreshing a hospitality concept requires clarity and strong brand identity. We assist with concept creation and brand design that align your food offering with your target market. Whether you’re opening a new fast casual restaurant or repositioning an existing venue, we ensure your concept stands out and connects with customers.
Marketing & Digital Strategy
We provide restaurant marketing and social media marketing strategies that boost visibility and customer engagement. Our approach uses data-driven insights and targeted campaigns tailored to hospitality businesses, ensuring your brand reaches the right audience effectively.
Contract Chef Services
Salt n Pepper offers experienced contract chef services to support your kitchen operations with flexibility and professionalism. Whether you need cover for staff shortages, project-based chefs for events or menu launches, or ongoing culinary expertise, we provide reliable, hands-on support tailored to your needs. This service complements our consultancy by ensuring operational excellence on the ground.
Scalability & Exit Strategy
We help food businesses build scalable models for sustainable growth and successful exits. From operational improvements to financial planning, we provide guidance on how to prepare your business for expansion or sale.
Why Work With Us?
Matt Longfoot leads Salt n Pepper with over 25 years’ experience as a contract chef, restaurateur, and hospitality consultant. With projects spanning the UK, Spain, and Europe—including major events like the America’s Cup and Fira Expo Barcelona—our approach is practical, data-driven, and focused on delivering measurable results.
