The Roots
Matthew Charles Longfoot’s roots lie in a farming family in Caster, England, where five generations worked Morrison’s Farm in Morborne to supply crops that fed the nation. Hospitality became his passion early on — starting work at 13, training as a chef at 16, moving into catering by 27, and owning and modernising restaurants from 29. These ventures were successfully sold, marking a track record of turning concepts into profitable businesses.
After extensive travel and work across Europe — including Spain, Catalunya, Switzerland, France, and Sweden — Matthew chose to focus his expertise on England, Sweden, and Barcelona. Since shifting focus at 37, his career has centred on consultancy and contract chef services, applying systems inspired by molecular gastronomy to improve kitchen operations with precision and efficiency.
About Salt n Pepper
Salt n Pepper was established to deliver expert business and kitchen consultancy tailored to the food and hospitality sectors across these key markets. Specialising in England, Sweden, and Barcelona, Salt n Pepper focuses on:
- Business consultancy and development
- Finance & strategy
- Bar consultancy and hotel consultancy
- Brand design and concept creation, particularly for fast casual restaurants
- Menu development and menu engineering
- Operational audits and restaurant marketing
- Social media marketing
- Contract chef services
With a clear emphasis on modernising food businesses, Salt n Pepper helps restaurants, cafés, bars, catering companies, and hospitality businesses optimise performance, scale efficiently, and prepare for future growth or sale.
Matthew’s hands-on experience at high-profile events such as the America’s Cup, Champions League, the Swiss Consulate in Barcelona, and the Fira Expo in Barcelona underpins the consultancy’s commitment to operational excellence and practical results.
